When Your Money Doesn't Match Your Values

Jim and Lori spent decades farming, raising kids who honor God, and showing up for their neighbors, the kind of people who built their lives around their faith without a second thought.

Then one day they sat down and actually looked at what they owned. Buried in their portfolio were companies profiting from addiction and products they’d never personally sell or endorse. They hadn’t chosen this on purpose. They just never had a reason to look closely, and didn’t know there was another option.

That’s where Biblically Responsible Investing (BRI) came into the conversation.

What BRI Actually Means

BRI is a way of choosing investments that align with your values of faith, family, and freedom. It’s about owning companies that love your neighbor, while screening out the addictive or morally compromised products that hurt your neighbor.

For Jim and Lori, this wasn’t about a niche product or a marketing label. It was a framework for asking a simple question before investing another dollar: does this align with what we believe?

Where This Fits Into Your Bigger Picture

As your financial quarterback, my job isn’t just picking investments. It’s coordinating your whole financial picture, retirement income, giving, legacy, and yes, what your portfolio actually owns, so all of it points the same direction. For Jim and Lori, values alignment wasn’t a separate conversation from retirement planning. It was part of the same one.

Common Questions Pre-Retirees Ask

Jim wanted to understand how the screening process actually worked. Lori had questions about what “faith-based” really meant in practice, since not every fund with that label screens the same way. Those are exactly the kinds of questions worth asking before you’re deep into retirement, when changes feel harder to make.

Frequently Asked Questions

Understanding Biblically Responsible Investing

Biblically responsible investing, often shortened to BRI, is an approach that applies scriptural values to portfolio construction. It uses screens to avoid companies whose primary business activities conflict with biblical convictions, and in some cases favors companies whose work supports human flourishing. The goal is alignment between what you believe and what you own.

BRI and ESG both apply values-based screens, but they start from different places. ESG frameworks generally weigh environmental, social, and governance factors defined by industry standards or index providers. BRI screens start from scripture and historic Christian moral teaching. The two approaches overlap in some areas and diverge meaningfully in others, particularly around life and family issues.

Common exclusionary screens address companies with significant revenue tied to abortion, pornography, gambling, alcohol, tobacco, predatory lending, and human rights abuses including trafficking and forced labor. Screening methodology varies by fund manager. Not every BRI fund uses identical criteria, which is why reviewing a fund’s stated screening policy matters.

Not necessarily, though it is an honest question worth examining. Screening reduces the number of available holdings, which can cause a BRI portfolio to perform differently from a broad market index in any given period, sometimes better and sometimes worse. Screened funds also tend to carry higher internal expenses than index alternatives. Past performance does not guarantee future results, and no screening approach assures success or protects against loss.

No. Giving directs money outward toward kingdom work. BRI concerns how your remaining assets are invested while they are still in your name. The two are complementary rather than interchangeable. Many families practice generous giving and still want their invested dollars to reflect the same convictions.

Yes, in most cases. Biblically responsible funds can generally be held in IRAs, Roth IRAs, rollover accounts from a prior employer plan, taxable brokerage accounts, and many advisory accounts. Availability inside an active employer plan depends on the investment menu your employer or plan sponsor selects.

I help you understand and choose which funds will actually reflect your values. We can read the fund’s published screening methodology and then look at the actual holdings together. Ask how often screens are applied, what revenue threshold triggers exclusion, whether the manager engages with company leadership, and who defines the criteria. A fund that cannot clearly answer those questions deserves scrutiny.

For Pastors, Ministry Staff, and Church Members

Pastors face a set of circumstances most retirement calculators do not anticipate: dual tax status as an employee for income tax and self-employed for Social Security purposes, a housing allowance that may disappear or change in retirement (but doesn’t have to!), frequently modest compensation across long careers, and sometimes a parsonage instead of home equity. Those factors change the planning math considerably.

Sometimes. Denominational and independent church retirement plans, including 403(b)(9) plans, vary widely in their investment menus. Some already include screened options. Others do not. When the current plan lacks them, options may include coordinating outside accounts, or the plan sponsor reviewing whether additional choices can be added.

Many churches do. Congregations holding building funds, reserves, or endowments often want those balances managed under the same convictions they preach. That typically starts with a written investment policy statement that defines time horizon, risk tolerance, screening criteria, and who has authority to make decisions. Board or finance team alignment on that document comes before any investment selection.

We work with clients by video conference in states where we are properly registered. Ministry families are frequently spread across the country, and geography does not have to determine who you work with. Reach out and we can confirm whether we are able to serve your state.

Ask how the advisor is compensated and whether that creates conflicts, what screening criteria they use and who defines them, how they handle housing allowance and dual tax status, whether they have worked with clergy compensation structures before, and what the ongoing relationship looks like.

Scripture treats wealth as a stewardship question rather than a moral verdict. The concern throughout is what money does to the heart and how it is used. Planning ahead so a ministry family is not dependent on the congregation in later years, and so they retain the freedom to keep giving, is a reasonable expression of stewardship rather than a departure from it.

Working with Deep Creek Financial Planning

Deep Creek Financial Planning is based in the Deer Park, Washington area and serves households throughout Spokane County and Stevens County, including Spokane, Deer Park, Chewelah, Colville, and the surrounding communities of northeast Washington. We also meet with clients by video conference in states where we are registered.

Our practice centers on active retirees roughly between ages 55 and 70, Washington State educators approaching retirement, and pastors and church members who want their investments to reflect their convictions. The common thread is people entering a season where the question shifts from accumulating to deciding what the money is for.

Yes. Alongside our standard and tax-sensitive portfolio models, we maintain a biblically responsible model family built across multiple risk levels, from conservative to growth oriented. That allows a values-screened portfolio to be matched to your time horizon and risk tolerance rather than forcing a single option on every household.

The first conversation is introductory and carries no cost or obligation. From there the process typically moves through understanding your situation and values, building a written plan covering income, taxes, investments, and legacy, implementing it, and then meeting on a regular cadence to adjust as life changes. The plan belongs to you.

Because money decisions are rarely only financial. Before founding Deep Creek, Caleb Stapp served in pastoral ministry, and that background shapes how these conversations go. Questions about what is enough, how to help adult children, what to leave behind, and how to give generously are theological questions as much as mathematical ones. You are welcome here whether or not faith is part of how you think about money.

Curious Where You Land?

Take the short quiz below to see what kind of values-based investor you are, and get a clearer sense of what questions to ask next.

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